Whenever you buy from us you have the benefit of our “No Quibble” money back guarantee, which starts on the day you receive your items. If for any reason you are not completely satisfied with your gemstones, just complete the returns form enclosed, with your items, and send them back to us for a full refund.

Steve Bennett (our founder) first started his retailing business in 1989 with an aim to offer customers the very best value for money. When his brother John joined in 1994, the company began to flourish and by 1998 the Financial Times had reported that the company was the fastest growing, privately owned company in the UK. In 2004 Gems became the first jeweller to broadcast on television. Steve’s wife Sarah is now heading up the UK design team, which has given Steve the opportunity to travel the world hunting for gemstones.

Every item you find on this website is in our vault and ready to ship.

However as we don’t mass produce jewellery, the average number of pieces per design on this website is very low. Therefore when you see a piece of jewellery you like be sure to purchase it, as soon as you can, before they all go.

For just £4.95 you can add as many Gemstones as you like to your basket and we’ll send it to you via a next day delivery service.

However - we don’t pack your parcel till the day after you have ordered it, so that you can continue to add to your one order throughout the day, plus we don’t we don’t make our warehouse team work over the weekend. Therefore as an example, if you order on a Tuesday, we will pack your item on the Wednesday and you’ll receive it on the Thursday.

If you ever find anyone else selling a GENUINE coloured gemstone at a price better than you paid from us, we will investigate and if another jeweller has outsmarted us, or out manoeuvred us, we will happily provide you with a credit for the difference.

There are three reasons why we believe nobody can come close to offering the value we do for ethically sourced genuine gemstones.

1) We often source our coloured gemstones direct from the mines. This might sound obvious, but sometimes coloured gemstones are traded up to nine times before they reach the consumer, each separate step dramatically increases the price.

2) We not only rigorously control our quality, but our costs of distribution too!

3) Most jewellery sold on the high street has to cover the cost of expensive rents and rates. Therefore big retailers need big profits to cover their big costs.