Learning Library


An icon in the jewellery industry with an incredible story to tell.

An icon in the jewellery industry with an incredible story to tell. Cartier, the world famous French jeweller, first started trading in 1847 by Louis Francois-Cartier. Louis’ son Alfred continued the family tradition and after taking the reins of the company from his father, elevated it to a different level.
The following generation saw three Cartier brothers: Louis, Pierre and Jacques. Pierre and Jacques initially left the company business to travel the world and later returned to the company to establish the London and New York stores. Each brother then developed the brand in different countries.

Louis was responsible for creating some of the company’s most famous and much loved designs. These included the Art Deco designs and the Mystery Watches - not to mention the ‘Tutti Frutti’ range of colourful jewellery. Cartier soon became an extremely popular brand and was worn by royalty and celebrities alike. In 1902, the Prince of Wales said that Cartier was the king of jewellery and jewellery for kings.

Today Cartier cleverly mixes a selection of gemstones such as Moonstone, Chalcedonies, Tourmaline and Aquamarine to create thrilling necklaces, bracelets and rings.

Back to Learning Library


Art Deco range in style of Cartier Tutti Frutti range.